Recently, I was floored to receive a call late on a Friday afternoon from a potential client. They desperately needed several framed fine art prints for a video shoot the following week in their new offices. You see, since moving in six months earlier, there had been nothing placed on the walls. Thus the call. Upon further discussion, it was learned that the word had gone out to the employees of this very small company that if they went out and created images themselves, the best would be selected and framed for the office walls.
While a genuinely worthwhile goal, as it would have involved everyone in decorating the new office, it also put a burden on them that they weren’t fully prepared for. How so, you ask? Let’s examine this a bit further.
While meeting at their offices the following Monday, it quickly became apparent that a few of the employees had tried to create images for the walls. However, when standing on the ramp, camera in hand, trying to create photographs with a “fine art” feel, they discovered they had absolutely no idea of how to accomplish the task. “It’s hard,” was a direct quote from the marketing director. I was not surprised.
You see, vision is a skill that has to be honed, refined, and practiced, again and again. It’s not something that can be conjured up, generally speaking, by those who are unfamiliar with the skill…and it is a skill.
So let’s examine this scenario a bit further. The new offices are quite nice, in the concrete floor, pastel walls, "lofty" kind of nice. Lots of glass and chrome. The kind of office that would lend itself to several large black and white prints, elegantly framed and displayed.
Of course, prints in the 30 x 40 inch range require a lot of pixels, larger than most consumer digital cameras can provide. It helps too if the color/tone is consistent from print to print, and room to room. The print quality itself should be superb, as it would not speak well (visually) to have prints of varying technical standards throughout the office.
The other aspect to consider is a unified vision to the overall body of work. Tough to do with lots of differing perspectives, varying degrees of visual standards, and mixed types of frames.
Ignoring these parameters would lead to a less than stellar presentation, which could actually affect the bottom line when dealing with very high end clients.
What does poor presentation say about your company, about your committment to quality?
You get the idea. The next time you need a high quality presentation for your marketing, website, or decorative needs, hire a pro. We’ll get it done, beautifully, on time and on budget.